Love to see airlines getting creative in customer service. SONG AIRLINES, the discount airline division of Delta Air Lines, has tried to make itself stand out by offering lower ticket prices along with stylish touches. Song is sort of the "Target" (retail store) of the U.S. airline industry. Or to put it another way, Song customers are looking for a better experience, but they don’t want to pay a lot for it. Song provides organic food menus, inflight fitness routine, and Kate Spade-designed flight attendant uniforms. There’s even a Song Records label, clearly a brand extension designed to burnish the airline’s hip image. Song is attempting to establish a pop-culture imprint that will provide it with the image of being a cooler place in the sky than its competition.The airline-cum-record label plans to release about five titles a year with the help of a Hollywood agency. Song gets a #10 from me for innovation. Very cool.